Privacy Policy

1. Information We Collect

We collect two types of information: information you voluntarily provide to us, and information collected automatically when you visit our site.

1.1 Information You Provide Voluntarily

We collect personal information that you knowingly and willingly provide when you:

• Subscribe to our newsletter (name and email address)
• Contact us via our contact form or directly at info@purrlyhq.com (name, email, and message content)
• Leave a comment on an article (name, email address, and comment content)
• Enter a giveaway or promotion (name, email, and any additional details required)

We only collect the minimum information necessary to fulfill the purpose for which it was provided. We will never ask for sensitive personal information such as payment details, social security numbers, or passwords.

1.2 Information Collected Automatically

When you visit PurrlyHQ.com, certain information is collected automatically through standard web technologies, including:

• IP address and approximate geographic location (country/region level only)
• Browser type and version (e.g., Chrome, Safari, Firefox)
• Device type (desktop, mobile, tablet)
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website (how you found us)
• Date and time of your visit

This data is collected in aggregate and is not linked to any personally identifiable information. It helps us understand how visitors use our site so we can improve the content and user experience.

2. How We Use Your Information

We use the information we collect for the following specific purposes:

• To send our newsletter and weekly cat care tips (only if you have subscribed)
• To respond to your questions, comments, or support requests
• To analyze website traffic and improve our content and user experience
• To detect and prevent fraudulent activity or security breaches
• To comply with legal obligations
• To personalize your experience on our site

We will NEVER use your information to:

• Sell your personal data to third parties
• Send you unsolicited commercial emails (spam)
• Make decisions about you using automated profiling
• Share your data with advertisers for their independent marketing purposes

3. Cookies & Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site. Cookies do not contain personally identifiable information on their own.

3.2 Cookies We Use

PurrlyHQ.com uses the following types of cookies:

• Essential Cookies: Required for the website to function properly (e.g., remembering your cookie preferences)
• Analytics Cookies: Help us understand how visitors interact with our site (via Google Analytics)
• Advertising Cookies: Used by Google AdSense to serve relevant ads to our visitors
• Affiliate Cookies: Used by Amazon Associates and other affiliate programs to track referrals and attribute sales

3.3 Managing Cookies

You have full control over cookies. You can:

• Accept or decline non-essential cookies via our cookie consent banner when you first visit
• Adjust your browser settings to block or delete cookies at any time
• Opt out of Google Analytics tracking at: tools.google.com/dlpage/gaoptout
• Opt out of Google DART advertising cookies at: policies.google.com/technologies/ads

Please note that disabling certain cookies may affect the functionality of some features on our website.

4. Affiliate Programs & Advertising

4.1 Amazon Associates

PurrlyHQ.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

When you click an Amazon affiliate link on our site, Amazon may place a cookie on your device to track purchases. This allows Amazon to credit PurrlyHQ.com with a commission on qualifying purchases. Amazon’s privacy practices are governed by Amazon’s own Privacy Notice, available at amazon.com/privacy.

4.2 Other Affiliate Programs

We may also participate in affiliate programs with other pet product retailers and brands. In all cases:

• Affiliate links are clearly disclosed on our website
• Commissions come at no additional cost to you
• Our product recommendations are not influenced by affiliate relationships
• We only recommend products we genuinely believe are good for your cat

4.3 Google AdSense

We use Google AdSense to display advertisements on our website. Google uses DART cookies to serve ads based on your visits to our site and other websites on the internet. You can opt out of DART cookies by visiting the Google Ad and Content Network Privacy Policy at: policies.google.com/technologies/ads.

PurrlyHQ.com has no access to or control over cookies placed by Google or other third-party advertisers.

5. Third-Party Services

We use the following trusted third-party services to operate PurrlyHQ.com. Each has its own privacy policy governing how they handle your data:

• Google Analytics: Website traffic analysis (policies.google.com/privacy)
• Google AdSense: Advertising services (policies.google.com/privacy)
• MailerLite: Email newsletter delivery (mailerlite.com/legal/privacy-policy)
• Amazon Associates: Affiliate tracking (amazon.com/privacy)
• WordPress / WP Engine: Website platform and hosting

We carefully select third-party services and only work with providers that maintain appropriate data protection standards. We encourage you to review the privacy policies of these services to understand how they handle your data.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Newsletter subscriber data: Retained until you unsubscribe. You can unsubscribe at any time via the link in any email we send.
• Contact form submissions: Retained for up to 12 months to manage your inquiry, then securely deleted.
• Comment data: Retained as long as the comment is published. You may request deletion at any time.
• Analytics data: Retained for up to 26 months in aggregate, anonymized form.
  When data is no longer needed, we securely delete or anonymize it.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

• SSL/TLS encryption (HTTPS) for all data transmitted to and from our website
• Limited access to personal data — only team members who need it can access it
• Regular security reviews and updates to our website and plugins
• Secure, reputable hosting infrastructure

However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

8. Children’s Privacy

PurrlyHQ.com is not directed at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately at info@purrlyhq.com. We will take prompt action to delete such information from our records.

If we become aware that we have inadvertently collected personal information from a child without parental consent, we will take steps to delete that information as quickly as possible.

9. Your Rights

9.1 Your GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure (Right to be Forgotten): Request deletion of your personal data
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to our processing of your personal data for certain purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@purrlyhq.com. We will respond to your request within 30 days.

9.2 Your CCPA Rights (California Users)

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of personal information we have collected from you
• Right to Opt-Out: We do not sell your personal information. However, you may submit a Do Not Sell request at any time by contacting us at info@purrlyhq.com
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights

To submit a CCPA request, contact us at info@purrlyhq.com. We will respond within 45 days.

9.3 How to Exercise Your Rights

To exercise any of your privacy rights, please:

• Email us at: info@purrlyhq.com
• Use the subject line: “Privacy Rights Request”
• Include your name and the specific right you wish to exercise
• Include any relevant details to help us locate your data

We may need to verify your identity before processing your request. We will not charge a fee for reasonable requests unless they are manifestly unfounded or excessive.

10. Newsletter & Email Communications

If you subscribe to the PurrlyHQ newsletter, here is exactly what you can expect:

• Weekly cat care tips, guides, and product recommendations
• Occasional special announcements or promotions
• No spam, ever — we only email you what you signed up for

You can unsubscribe from our newsletter at any time by:

• Clicking the “Unsubscribe” link at the bottom of any email we send
• Emailing us at info@purrlyhq.com with “Unsubscribe” in the subject line

We process unsubscribe requests promptly, usually within 48 hours. After unsubscribing, we will retain your email address on a suppression list to ensure we do not contact you again.

11. External Links

PurrlyHQ.com contains links to external websites, including product pages, veterinary resources, and other cat care sites. Once you leave our site by clicking such a link, this Privacy Policy no longer applies.

We are not responsible for the privacy practices of external websites and encourage you to read the privacy policy of any website you visit. The presence of a link on our site does not constitute an endorsement of that website’s privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we use. When we make significant changes, we will:

• Update the “Last Updated” date at the top of this page
• Notify newsletter subscribers via email for major changes
• Display a notice on our homepage for significant updates

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of PurrlyHQ.com after any changes constitutes your acceptance of the updated policy.

13. Contact Us

We welcome questions, concerns, and feedback about this Privacy Policy. If you believe we have not adhered to this policy or wish to exercise any of your privacy rights, please do not hesitate to contact us:

PurrlyHQ.com
Email: info@purrlyhq.com
Website: purrlyhq.com
Editorial Team: Ahashanul Hoque (Writer & Publisher)
Veterinary Advisor: Dr. Allona Jackson, DVM (12+ years experience)
Response Time: We aim to respond to all privacy inquiries within 5 business days.

Thank you for trusting PurrlyHQ with your information.
We take your privacy as seriously as we take cat care.
PurrlyHQ 🐾 Your Headquarters for Happy Cats.